Just (formerly Hampton Creek) is a company that makes plant-based alternative products that entered the cultured meat space in cellular agriculture in 2017. Founded in 2011 by Josh Tetrick, Just is best known for their plant-based products like Just Mayo (egg-free mayo) and, more recently, Just Scramble (egg-free scrambled egg). In 2017, Just announced that they are entering the cellular agriculture space and will release their first cultured meat product as soon as possible.