Formerly known as Memphis Meats, Upside Foods was the first cellular agriculture company to make a cultured meatball in February 2016 and the first to make cultured poultry (chicken and duck) in March 2017. Through cellular agriculture, Upside Foods can produce real animal meat without requiring to breed, feed, and slaughter animals. Founded by Uma Valeti and Nicholas Genovese, Upside Foods is based in Berkeley, California. They hope that their first products will be in the market by 2021, pending regulatory approval.